Tourism Ireland partners with legendary Riverdance

 

Tourism Ireland, the organization that promotes Ireland as a destination, is teaming up with Riverdance as part of the Riverdance 25th Anniversary tour in the United States and Canada this year. The tour is set to include over 120 performances in more than 40 cities across North America. The beginnings Renowned dance troup Riverdance broke all box office records during its world premiere run in Dublin, Ireland in early 1995. When the show transferred to London, the reaction was unprecedented. There followed a hugely successful tour starting in March 1996, where a sold-out run at Radio City Music Hall, New York heralded the start of over two decades of touring by Riverdance companies throughout North America. Since Riverdance first emerged onto the world stage, the show has played to a live audience of over 28 million people with over 6000 performances to audiences of 14 million in North America. Cliffs of Moher Joining forces The partnership will include inspirational Ireland video content playing on a screen to audiences before each performance. A new video has been created featuring the Riverdance cast at some of Ireland’s iconic locations including the Cliffs of Moher and the Giant's Causeway and Dublin. Devil's Causeway The video will be shared on Tourism Ireland’s social media channels. To view the video, click here. Travelers will be inspired by unique Irish cultural highlights featured through music and dance. Add in epic scenery, and Ireland becomes a preferred destination. Executive Vice President, Tourism Ireland US and Canada, Alison Metcalfe says, “ “It’s hard to believe that Riverdance is 25 years old, and we look forward to being part of this special anniversary tour and hope that by showcasing the best of Ireland’s unique experiences that fans will start planning a vacation to Ireland in the near future.” Riverdance performers Director of Riverdance, John McColgan, adds, “Riverdance has taken its place as a performance US audiences enjoy and resonate with. For a quarter of a century the appeal has amplified: audiences of all ages and all cultures love the show, many of the performers are US born and of multi-ethnic backgrounds, and Riverdance with its deep-rooted links to Ireland and Irish culture is known the length and breadth of the US. We encourage our audiences to experience our island and all that it has to offer on future vacations.“ Riverdance’s 25th anniversary tour runs from March to June 2022 and is a powerful and stirring reinvention of the original show which is celebrated the world over for its Grammy award-winning score and the thrilling energy and passion of its Irish and international dance. Castles add to the lovely countryside Composer Bill Whelan has rerecorded his mesmerizing soundtrack while producer Moya Doherty and director John McColgan have completely reimagined the ground-breaking show with innovative and spectacular lighting, projection, stage, and costume designs. Information courtesy of Ruth Moran, Tourism Ireland rmoran@tourismireland.com  For information on Ireland as a vacation destination please visit www.Ireland.com